Digital Signage System

Digital signage refers to a sub-segment of electronic signage system that uses technologies such as LED, OLED, e-paper, and projections amongst others to display menus, videos, images, web pages, and animations. The applications for digital signage is very rampant in the digital media advertising industry, but it also has uses in other places where marketing may not be the main motivation.

It is a trend that has taken root in the past few years owing to its effectiveness in grabbing and retaining attention compared to static signs. And with the advent of improved technology and internet speed, there is a huge potential for businesses to tap into this relatively new mode of advertising to drive sales, increase awareness, improve customer services and the overall efficiency of the business.

Components of a digital signage system

Just like any other system, a digital signage system is composed of various components which must work harmoniously for the entire system to stick to one piece. As a business, it is imperative to consider each component keenly because a failure in just one of the components is sufficient to ruin the entire experience. With that said, here is a brief look at some of the major components of the system-:

The hardware

the hardware refers to the physical components of the system, and they include the screens, the mounts, network components, and the media players amongst others.

The software

the software is what will power the digital content within the system. It is what will fetch the content to be shown, and allow operators to manipulate the system according to their desires. There are various types of software for digital signage systems and the ones chosen will be determined by the kind of management desired by the company and the operators.

Connectivity

before the digital signage system can operate, the software and the hardware must be connected and be able to communicate. This connection can always be achieved through a hard-line, mobile technology, or Wi-Fi connection.

Content

without the content, there will be nothing to be displayed on the system, and as such, the system shall have failed in communicating with those who will be viewing it. The content is simply what will be displayed on the screens and they include images, videos, and animations amongst other types of content. The content is fed into the software, which then renders is on the displays through the connectivity components.

Installation

the system will be useless unless installed. This encompasses the entire process right from the initial site surveys to the actual installation up to commissioning where the system will now be ready for use.

How to install a digital signage system

The first process towards the installation of the signage digital system is to engage an expert for a survey of your business after you have identified your specific needs for such a system. This will then be followed by the selection and installation of a suitable system that will be matched by your needs. It is of vital importance to engage an expert in this if you want the very best results.